What The Foundation

What The Foundation

Your Skin On Its Best Day

$18.40 $46.00

Shade

Product Description

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Shade Descriptions
  • ALABASTER is pale with neutral pink undertones
  • PORCELAIN is pale with neutral undertones
  • FAIR is fair with cool undertones
  • IVORY is fair with warm undertones
  • LIGHT is light with warm undertones
  • BEIGE is light to medium with neutral undertones
  • MEDIUM is medium with neutral warm undertones
  • MEDIUM HONEY is medium to tan with neutral warm undertones
  • HONEY is medium to tan with warm undertones
  • GOLDEN is tan with warm undertones
  • PECAN is dark with neutral undertones
  • ALMOND is dark with warm undertones
  • CINNAMON is dark with cool undertones
  • CHESTNUT is dark to deep with cool undertones
  • DEEP is deep with neutral undertones
  • ESPRESSO is very deep with neutral undertones

Still haven't found the perfect shade for you?

Find my Shade
How to Use
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.

Bobbi's Tip:

Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.

Ingredients

Sodium Hyaluronate

Sodium Hyaluronate: Known as the super moisturizer that helps to retain moisture, improve elasticity and firmness of dry skin, minimizes appearance of fine lines and wrinkles, and hydrates for a supple look.

FAQS

How does WTF differ from Just Enough Tinted Moisturizer?

Compared to Just Enough, What The Foundation offers richer moisture, slightly more coverage, and a naturally glowing finish — both are effective at covering redness and evening out the complexion on all skin types. We recommend having both in your makeup bag and switching out based on your desired look, the season, or whatever your skin is craving that day.

How does WTF differ from traditional foundation?

Traditional foundations tend to feel heavy, cakey, or uncomfortable. Instead, WTF offers an ultra-nourishing formula that gives your skin a natural, fresh, and glowing look. It's silky, smooth, and won't dry down or accentuate lines. It's like your skin on its best day, every day.

How do I find the shade that's best for me?

We took Bobbi's expertise and distilled it into our complexion shade matching quiz, making it simple to find your perfect shade.

How much coverage can I get with WTF?

WTF has light-medium buildable coverage. That means you can start by scooping out a small amount with The Spatula to subtly even out your complexion. Then, you can apply a bit more or go in with The Face Pencil to achieve fuller coverage. It gives you the versatility to use it as your base in any kind of look.

Will this clog my pores?

No, WTF is non-comedogenic and features clean, skin-friendly ingredients.

We think you'll like